E-commerce Growth Analytics & Automation Platform
We built an integrated e-commerce intelligence platform that consolidates sales data, monitors listing health, and tracks ad efficiency across multiple marketplaces—allowing the client's teams to make swift, data-driven decisions.
E-commerce Growth Accelerator
E-commerce Services
Client Partner
A leading e-commerce growth accelerator that partners with companies to help them with all things online sales. Their services include an end-to-end growth model, performance marketing, and technology integration.
The Challenge
We helped the client help its customers with the following challenges:
Sales & Revenue Visibility
- Data was scattered across e-commerce platforms, quick commerce sites, and internal sources.
- Teams needed a unified way to monitor daily/weekly sales and revenue trends at both brand and product levels.
Listing Hygiene
- With multiple brands and SKUs, ensuring accurate pricing, stock status, and content quality on multiple platforms was time-consuming and prone to errors.
- They needed a dashboard to flag listing discrepancies (e.g., out-of-stock items, missing descriptions), preventing lost sales opportunities.
Ads Performance Tracking
- Optimizing spend across various advertisement campaigns and platforms required insights into metrics like ACOS (Advertising Cost of Sales) and TACOS (Total Advertising Cost of Sales).
- The client had no centralized view to gauge campaign success, compare ROI, and adjust budgets in real time.
System Integration Needs
- The client sought a single system that could capture, consolidate, and visualize these data points, ultimately driving faster and smarter decision-making.
Our Solution
Sales & Revenue Analytics
- Consolidated Data Ingestion: Aggregated raw sales and revenue data from various marketplaces and internal systems into a central data warehouse.
- Drill-Down Dashboards: Built dynamic dashboards for daily snapshots, trend analysis (weekly/monthly), and product-level deep dives.
- Automated Alerts: Set up notifications for unusual spikes or drops in revenue, enabling proactive problem-solving.
Listing Hygiene Dashboard
- Daily Scraping & Health Checks: Gathered 15+ data points for each SKU—such as in-stock availability, accurate pricing, descriptive content, and brand compliance—from multiple e-commerce and quick commerce platforms.
- Health Scoring: Calculated a listing "health score" to spotlight critical issues, allowing teams to prioritize fixes.
- Summary & Drill-Down Views: Enabled quick triaging through a summary board, with the option to drill down by brand, product category, or region for root-cause analysis.
Ads Analytics & Optimization
- ACOS/TACOS Monitoring: Captured advertising data, linked it with product sales, and automatically computed ACOS (Advertising Cost of Sales) and TACOS (Total Advertising Cost of Sales).
- Performance Insights: Highlighted high-ROI vs. underperforming campaigns, guiding budget re-allocation.
- Continuous Improvement: Allowed ongoing experimentation with different ad creatives and targeting strategies, backed by real-time data.
The Impact
| Key Metric | Approx. Improvement |
|---|---|
| Listing Issue Resolution | ~85% within 24hrs |
| Ad Spend Optimization | ~20-25% ROAS improvement |
| Analysis Speed | ~30% faster |
By centralizing critical data points, Purple Block's analytics solution empowered the client to respond rapidly to trends and opportunities. The solution delivered streamlined view of revenues across multiple brands with ~30% faster analysis at the product level, rapid detection and resolution of ~85% of listing issues within 24 hours, and improved ad spend optimization with ~20-25% boost in return through informed budget shifts. The automated data scraping and dashboards cut out hours of manual effort, focusing teams on strategic growth and enabling cross-functional alignment.
"The integrated platform has transformed how we monitor and optimize our clients' e-commerce operations. We can now respond to market changes and opportunities in real-time, with data-driven precision."
E-commerce Operations Team
Growth Accelerator
In a nutshell
We built an integrated e-commerce intelligence platform that consolidates sales data, monitors listing health, and tracks ad efficiency across multiple marketplaces—allowing the client's teams to make swift, data-driven decisions. Instead of juggling scattered reports and manual checks, they now have automated workflows and centralized dashboards that highlight daily performance, uncover issues, and optimize ad spend in real time.
